Learning from top-performing Google display ads examples is a great way to expand target audience and boost brand recognition. Businesses must take advantage of the advertising mediums and tools provided within the Google Display Network to engage a broader, more diverse audience.
These ads are showcased on hundreds and thousands of apps, websites and even on Gmail, allowing brands to supercharge advertising ROIs and acquire scores of new customers. However, when it comes to designing an effective and impactful Google display ad, it’s wise to follow best industry practices that guarantee results.
1. Adobe
This vibrant and interactive ad from Adobe is one of the most tactful Google display ads examples to convey crucial information without overwhelming potential customers. Being a world-renowned design software, Adobe is expected to maintain exceptional quality standards when designing creative assets.
This immersive design delivers maximum value with its crisp and straightforward copy, and amalgamation of visually appealing graphics. With this ad, Adobe has advertised all the tools offered within its subscription service, introducing potential customers to everything they can access. The copy is direct and offers a comprehensive overview of the subscription and its benefits.
The visual appeal of the ad exudes a quirky energy with the electrifying red backdrop and white text to draw attention. Using a bold color palette is always a splendid choice to compel users to pause their scrolling and pay attention.
2. Disney
Here’s a powerful creative ad from Disney that we’ve all seen on innumerable apps and websites, promoting the Disney+ subscription with a minimalistic layout. It’s interesting how an industry leader like Disney continues to invest in Google ads to promote globally famous subscription services and boost brand recognition.
This ad capitalizes on the popularity of beloved characters like Captain America and Maui, drawing in adults, teenagers and children to target a broad audience. This display ad example is a strategic creative asset that conveys a great deal without utilizing too much text. For instance, the positioning of Disney’s iconic logo above other media giants like Pixar and Marvel symbolizes the collaboration between Disney and these companies.
This tactful logo positioning offers potential customers a quick overview of the kind of movies and TV show titles they can enjoy with a Disney+ subscription. The direct Call-to-Action is impactful and incentivizes users by offering a free trial.
3. Airbnb
Adopting a customer-centric approach is always a surest strategy to grab attention and convert users by highlighting how your brand can eliminate the customer’s problems. This eclectic ad from Airbnb targets pet owners who love traveling with their furry friends but struggle to find accommodations that are welcoming toward pets.
Airbnb presents itself as a pet-friendly alternative to hotel chains and rentals that don’t allow travelers to stay with their beloved pets. We love this fun approach of highlighting the brand’s unique selling point and showcase the competitive edge Airbnb has over its leading competitors.
This stellar display ad example reveals how advertisers can win over their target audience by understanding potential customers and highlighting their pain points. The strategic placement of the Airbnb logo makes the ad visually appealing, while the neon color palette gives it a trendy appeal. This ad is bound to instantly grab attention on a plain white web page.
4. Just Spices
This is hands down the best Google display ads examples for food businesses, for it emphasizes the product’s appeal without using too much copy. A rich display that tantalizes the taste buds, this ad allows potential customers to visualize the taste and aroma of a nicely seared steak marinated with their BBQ sauce.
The orange backdrop has a zesty appeal, accentuated by the herbs, spices and veggies scattered around. We love how the ad has minimal text but just enough to guide customers along the sales funnel and encourage them to make a purchase. The direct CTA, Shop Now, offers clarity, giving users the final nudge to stop mulling and buy the product.
When designing an ad, it’s crucial to create a story that evokes memories and inspires potential customers to make a plan. The brand and its offering lies at the heart of this plan, elevating the customer’s fun. For this ad, Just Spices inspires its target audience to plan the ultimate summertime BBQ with their spices and delight their taste buds with scrumptiously flavorful meat.
5. Canva
Much like Adobe, Canva is expected to innovate industry practices with visually stunning advertisements that showcase the full potential of its design toolkit. This is one of the best Google display ad examples that outlines the simplicity of Canva’s creative tools and invites potential customers to come explore what it offers.
Instead of promoting an overly complicated design, Canva creates a simplistic palette that combines a multitude of images, targeting business owners from all walks of life. This design showcases the utility of Canva for small businesses operating in multiple industries, blending diversity and inclusivity with a powerful statement.
This enticing design inspires users with a simple question, encouraging them to get creative and indulge their talents with Canva’s tools.
6. The New York Times
A prestigious newspaper like The New York Times must offer its target audience intellectual stimulation, and this thought-provoking ad accomplishes its goal with a dramatic statement. Capitalizing on the ongoing discussion over fake news and propaganda, The New York Times cements its reputation as a reliable source of information.
The design, language and visual appeal is perfectly aligned with the newspaper’s brand image, logo and color schemes, strengthening brand recognition with consistency. One element that stands out as a conversion magnet is the personalized CTA, encouraging users to explore their options. Unlike a generic CTA, ‘See My Options’ allows users to feel in control and define their journey with the brand on terms that align with their budget and needs.
Final Thoughts
As you imitate the best practices of the leading Google display ads examples we’ve shared with you, consider upgrading to a specialized advertising account to eliminate restrictions. Advertisers routinely struggle with technical errors, algorithmic limitations and bans imposed by Google that impair their advertising efforts, resulting in staggering timeartup.