National Billboard Day 2024 (US): Every year on June 1, National Billboard Day is commemorated. Keystone Outdoor Advertising, an Out-Of-Home (O.O.H.) advertising agency situated in Philadelphia and New Jersey, established the day to commemorate the world’s oldest form of advertising. Billboards are ubiquitous and, when strategically located in high-traffic areas, have the potential to reach millions of individuals daily.
They are employed to disseminate messages to a wide audience, whether consciously or subconsciously, to promote products, services, public service announcements, and a variety of other purposes. The concept of the day has been in existence for centuries, and it should be commemorated.
National Billboard Day: History
National Billboard Day is new, yet billboards are as old as the Egyptians. It has always been required to send messages to individuals through various techniques, and it is welcomed when a method is utilized to send the same message to most people.
Modern billboard advertising began with flyposting in the late 15th century. Wildposting, often called flyposting or billposting, was a dark marketing tactic that used wheatpaste to attach posters to attractions.
Alois Senefelder, a German novelist and performer, invented lithography in 1796. Musical scores and maps were their first uses. The International Bill Posters Association of North America, now the Outdoor Advertising Association of America, was founded in 1872 to fight for billboards. Therefore, billboard advertising became more organized. The association regulated billboard advertising to benefit the public and marketers.
As US highway use rose in the early 20th century, Ford developed the Model T in 1908. This reduced the efficiency of roadside billboards and prompted marketers to erect interstate billboards to maximize reach. This method is still used.
These factors have led to the celebration of National Billboard Day, which allows industry professionals and businesses that use billboard advertising to discuss how billboards have improved their operations or promoted important public service announcements. The day emphasizes billboards’ importance in daily life.
FAQs regarding National Billboard Day
Who was responsible for the development of billboards?
In the 1830s, Jared Bell developed the first appropriate billboards in the United States.
In which locations are billboards considered illegal?
Additionally, billboards are prohibited in Alaska, Maine, Vermont, and Hawaii.
What is the cost of billboards in Times Square?
In Time Square, billboards are priced at a minimum of $10,000 for two weeks.
National Billboard Day 2024: Activities
Analyze the message on a billboard
Comprehend a billboard message in celebration of the occasion. It is effortless to pass by a billboard without making an effort to read it; however, on this day, it is important to take the time to comprehend the message being conveyed.
Examine an advertising textbook.
Commemorate the occasion by perusing an advertising-related book. It facilitates comprehension of the extensive process involved in developing an advertisement, which, in turn, enhances one’s appreciation for advertising.
Increase awareness
Raise awareness to commemorate the occasion. A straightforward social media post that includes a hashtag can have a significant impact.
5 Facts About Billboards
A world record is held by a billboard.
Ford constructed the world’s largest billboard in Madrid, Spain, which measured 6,296.8 square yards.
The billboards of Times Square are visible from space.
Astronauts verified this in 2013, despite its implausibility.
Billboard advertisements are more effective than digital advertisements.
Billboard ads are one of the reasons this outdated form of advertising has not been phased out, as they are more effective than digital ads in the face of the numerous advertisements we encounter daily.
A billboard is valued at $2.5 million.
Google is the owner of one of the most expensive billboards in the world, which is priced at $2.5 million.
Since 1904, electronic billboards have been implemented.
Although electronic billboards are typically associated with the 2000s, they have been in use in New York City since 1904.
National Billboard Day: Dates
| Year | Date | Day |
|---|---|---|
| 2024 | June 1 | Saturday |
| 2025 | June 1 | Sunday |
| 2026 | June 1 | Monday |
| 2027 | June 1 | Tuesday |
| 2028 | June 1 | Thursday |
